Laura Todd, the celebrated Parisian-American cookie brand with more than 135 years of history behind it, is bringing its iconic thick, premium cookies to London for the first time. The brand has confirmed it will open its first UK store at Gloucester Road station at the end of May 2026 — positioning itself squarely in the path of the capital's commuters, tourists and sweet-toothed locals.
The opening marks a significant milestone for a brand that has spent well over a century perfecting its product in Paris and across the United States. For UK consumers, it represents a first chance to experience what Laura Todd's loyal following describes as the definitive thick cookie: dense, warm, generously proportioned, and built on a commitment to quality ingredients that sets it apart from the saturated premium bakery market.
The Laura Todd difference
The brand's point of distinction is as much about method and ingredient as it is about heritage. Laura Todd cookies are made using Normandy butter — prized for its higher fat content and the depth of flavour it lends to baked goods — alongside sustainably sourced cocoa for its chocolate varieties. The result is a cookie that is noticeably richer and more substantial than the mass-market alternatives, with a texture that sits between the crisp edge and the soft, almost brownie-like centre that has become the benchmark for premium cookie culture.
The recipes, some of which trace their lineage back to the brand's origins, are formulated for indulgence rather than compromise. There are no half-measures in portion size, and the flavour profiles are built for people who take their cookies seriously.
The Gloucester Road site has been chosen with purpose. As a busy Zone 1 Underground station serving both the District and Piccadilly lines, it draws a daily flow of commuters, international visitors heading to and from nearby museums and hotels, and South Kensington residents — a demographic with both the appetite for premium food experiences and the spending power to support them.
A brand with deep roots
Laura Todd's 135-year history gives it a depth of identity that newer entrants to the premium cookie space cannot replicate. Founded in the late nineteenth century, the brand has evolved across generations while maintaining a consistency of product and purpose that is rare in any food category. It has become a fixture of Parisian food culture, operating with the kind of quiet confidence that comes from knowing exactly what it does and doing it exceptionally well.
The expansion to London is a considered step rather than a rapid growth push. The choice of a commuter transit location for the first UK site is telling — the brand appears to be prioritising accessibility and volume of footfall over the prestige-address positioning that many food brands default to for their debut UK openings. Warm cookies and the morning commute or the afternoon school run are a natural pairing, and Gloucester Road offers exactly the kind of daily repeat customer base that sustains a retail food operation long after the novelty of a new opening fades.
What to expect
Laura Todd's UK site will serve the brand's full range of signature cookies, available warm, alongside its core gourmet recipes. Customers who have encountered the brand in Paris or the United States will find the product consistent with what they know; for those coming to Laura Todd for the first time, the experience is likely to be a recalibration of what a good cookie can be.
The store is expected to open at Gloucester Road station in the final week of May 2026. Further information is available at lauratodd.uk.