Scotland's food and drink sector achieved record export revenues of £8.1 billion in 2024, according to figures published today by Scotland Food & Drink, representing a 6.3% increase on the previous year.
Scotch whisky remained by far the largest contributor, accounting for £5.6 billion of total exports. But the figures also highlight remarkable growth in other categories: Scottish farmed salmon posted its strongest ever year at £820 million, while premium Scottish gin — buoyed by continued demand in North America and Asia — grew 14% to £320 million.
Whisky Leads, But Diversification Continues
The whisky sector continues to benefit from structural tailwinds: rising global wealth in key markets, the premiumisation trend, and sustained interest in single malt expressions from collectors and connoisseurs. Exports to Asia Pacific grew particularly strongly, up 18% year-on-year.
The Scotch Whisky Association's chief executive Helen Barnes welcomed the figures but struck a note of caution. "The tariff environment remains uncertain in several key markets, and we are watching developments in the United States closely. Our priority is to ensure the industry's voice is heard in trade negotiations."
Salmon and Seafood
Scotland's aquaculture sector has quietly become one of its most important food exports. Scottish farmed salmon now supplies supermarkets and restaurants across Europe, North America and Asia, with premium smoked salmon brands commanding increasingly high prices.
The sector has not been without controversy — environmental concerns over sea lice and the welfare of fish in high-density farms continue to attract scrutiny. Industry body Salmon Scotland says it is investing significantly in technology to address these challenges.
The Opportunity Ahead
Scotland Food & Drink chief executive James Withers said the record figures reflected years of investment in quality and provenance. "The world wants Scottish food and drink, and that's because producers here have been relentless in their pursuit of quality. The challenge now is sustaining this momentum."
He pointed to opportunities in ready-to-eat and premium convenience categories, where Scottish provenance could command significant premiums. "We're not just exporting raw ingredients — we're exporting Scottish stories, Scottish culture, Scottish craftsmanship."
The organisation has set a target of £10 billion in annual exports by 2028.